This episode unpacks the essentials of pricing, from defining its role in marketing to analyzing strategies like cost-plus and psychological pricing. We dive into price elasticity with relatable examples and discuss lessons from Eric's early startup days. Insights from the 2008 recession and a case study on launching products in saturated markets bring these concepts to life.
About the podcast
Unit 4 Marketing exam review. engaging, funny, interesting.
Share this episode
Share with friends and family
This episode unpacks the essentials of pricing, from defining its role in marketing to analyzing strategies like cost-plus and psychological pricing. We dive into price elasticity with relatable examples and discuss lessons from Eric's early startup days. Insights from the 2008 recession and a case study on launching products in saturated markets bring these concepts to life.