Marketing Exam

Mastering Pricing Fundamentals and Strategies

This episode unpacks the essentials of pricing, from defining its role in marketing to analyzing strategies like cost-plus and psychological pricing. We dive into price elasticity with relatable examples and discuss lessons from Eric's early startup days. Insights from the 2008 recession and a case study on launching products in saturated markets bring these concepts to life.

Modern Retail and Pricing Strategies

This episode covers how technology is reshaping in-store experiences and the growing privacy concerns tied to data collection in retail. We also discuss pricing strategies like elasticity, skimming, and bundling, as well as the design and influence of marketing channels on product availability and customer behavior. Real-world examples bring these concepts to life, providing insights for businesses and consumers alike.